JONGLUCKDEE and Netflix take out top honours at Thailand’s 2025 Adman Awards: Wolf Bkk, VML, SOUR, BBDO and YDM perform strongly

The Advertising Association of Thailand (AAT) hosted their annual Adman Awards & Symposium 2025 in Bangkok last week. The two day festival brought together the Thai agency, client, production, media industry and others under the theme of “The Future of Advertising is Humanity.”

The event concluded with a packed awards night that saw the year’s top award-winning works recognised and awarded on stage.

Rati Panthawi, President of the Advertising Association of Thailand, spoke about the success of this grand and inspiring annual festival: “While technology can create content in an instant, the human heart is the only thing technology cannot replicate. This is the spirit of this year that the Advertising Association of Thailand intended to convey at the Adman Awards & Symposium 2025, a platform that brings together marketers, advertisers, creatives, students, and everyone who believes in the power of communication, to reflect on how the industry can grow when technology and the human heart must advance together.”

This year, the Adman Symposium designed an intensive stage concept under three main zones: “Love-Greed,” “Envy-Passion,” and “Courage-Faith,” It included over 33 seminar topics and 10 workshops that ignited creative thinking in every dimension of the industry, featuring brand builders, marketers, storytellers, and technology experts sharing diverse perspectives.

The Adman Awards 2025 attracted over 1,285 entries across 20 categories. There were 12 Best of Best awards handed out along with 51 Gold, 83 Silver and 151 Bronze trophies.

The star of the night was JONGLUCKDEE who scored 5 Best of Best awards, along with 9 Gold, 7 Silver and 4 Bronze on their way to being announced 2025 Agency of the Year. JONGLUCKDEE also took home the Best of Show award for their Netflix “Young-Hee Freezes Bangkok” campaign.

The campaign brought the show’s most iconic character, Young-Hee, into the city of Bangkok, at a scale no one could ignore. JONGLUCKDEE created a 12-meter-tall robotic Young-Hee, the largest figure of its kind globally, and set her afloat on Bangkok’s Chao Phraya River. The robotic Young-Hee moved, turned her head and her eyes scanned the crowd.

The campaign reached over 29 million people online (more than 40% of Thailand’s population) and an estimated 26 million people in real life along the Chao Phraya River and through news coverage, making it one of the most visible and talked-about brand activations in Thai history.

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JONGLUCKDEE received good competition for Agency of the Year from Wolf BKK who picked up 1 Best of Best, 9 Gold, 10 Silver and 16 Bronze awards.

VML Thailand also performed well with 2 Best of Best, 3 Gold, 12 Silver and 20 Bronze awards.

Independent creative agency SOUR Bangkok also enjoyed a great night with 3 Gold, 13 Silver and 16 Bronze awards.

BBDO Bangkok also were a frequent visitor to the stage taking home 1 Best of Best, 5 Gold, 5 Silver and 12 Bronzes.

Rounding out the top 6 best performing agencies on the night was YDM Thailand with 1 Best of Best, 5 Gold, 5 Silver and 12 Bronze awards.

TOP PERFORMING AGENCIES AT ADMAN 2025

1 JONGLUCKDEE BANGKOK – 362pts
2 WOLF BKK – 295pts
3 VML GROUP THAILAND – 274pts
4 SOUR BANGKOK – 211pts
5 BBDO BANGKOK – 190pts
6 YDM THAILAND – 124pts
7 CHOOJAI AND FRIENDS – 116pts
8 DENTSU CREATIVE THAILAND – 115pts
9 PUBLICIS THAILAND – 54.3pts
10 ADAPTER DIGITAL GROUP – 54pts
11 FLASH BOMBER – 47pts
12 ACCENTURE SONG THAILAND – 42pts

The Advertiser of the Year was awarded to Netflix Thailand (pictured below).

The Client Team of the Year went to KFC Thailand for their highly awarded “This is not KFC”
The KFC client team (pictured above) includes:
Suhayl Limbada, Chief Marketing Officer
Patra Patrasuwan, Head of Brand
Chayapa Jamnarnwej, Senior Marketing Manager
Morakot Nirannoot, Senior Brand Manager

The Film Production Company of the Year was awarded to Factory01 (pictured below). Post-Production Company of the Year went to One Cool Production and the Media Agency of the Year was won by I-DAC.

Every year at the Adman Awards there is recognition given to the people behind the great creative work. This year’s People Awards of the Year accolades were awarded to:

Chief Executive Officer: Patsa Attanon, JONGLUCKDEE
Chief Creative Officer: Keatnapin Sobhinnon, JONGLUCKDEE
Executive Creative Director: Pathida Akkarajindanon, Wolf BKK (pictured below)
Creative Director: Itthi Patjantakosit, JONGLUCKDEE
Copywriter: Thanakorn Jaikla, JONGLUCKDEE
Art Director: Natcha Boonchavalit, JONGLUCKDEE
Agency Producer: Chayapa Srinawakul, JONGLUCKDEE
Graphic Designer: Vanvisa Wangbamrungsak, Wolf BKK
Client Service Director: Tutiya Disphanurat, YDM Thailand
Account Director: Sirapa Kanchanasuppawong, Wolf BKK
Account Manager: Sawarin Juntaratip, Wolf BKK
Account Executive: Punnapa Reewason, JONGLUCKDEE
Head Of Planner: Prasit Kunanuphanchai, BBDO Bangkok
Media Planning Director/Strategic Planning Director: Napas Warasestasak, Sour Bangkok
Media Planning Manager/Strategic Planning Manager: Jidapa Intanon, H+
Media Planner/Strategic Planner: Ratchanon Charoensettasilp, Sour Bangkok
Director: Wuthisak Anarnkaporn, Factory01
Assistant Director: Wityawat Lakam, Factory01
Cinematographer/D.O.P: Abhisit Prasongsup, Factory01
Film Production Producer: Warunthorn Charnjitkusol, Factory01
Editor: Chaleamchon Natipat
Sound Designer: Artit Vongmetta, Mellow Tunes
Music Composer: Boyd Kosiyabong, The Flying Tomato Music
Photographer: Piboonwat Premsripech, Let’s Get Nuts
Retoucher: Rach Chulajata, Let’s Get Nuts
CGI Artist: Supachai Ourairat, Illusion CGI Studio
Print Production Producer: Somsak Pairew, Illusion CGI Studio

The Best of Best and Gold winners from the night are detailed below:

AD THAT WORKS (EFFECTIVE COMMUNICATION) Category in GOLD:
– YOUNG-HEE FREEZES BANGKOK by JONGLUCKDEE

BRAND EXPERIENCE Category in BEST & GOLD:
– BANGKOK JUMPS by JONGLUCKDEE (BEST)
– GQ PRO MED SCRUBS by ACCENTURE SONG (THAILAND) CO.LTD (GOLD)
– THIS IS NOT KFC by WOLF BKK (GOLD)
– YOUNG-HEE FREEZES BANGKOK by JONGLUCKDEE (GOLD)
– MK LONGEVITY NOODLES by SOUR BANGKOK (GOLD)
– BANGKOK JUMPS by JONGLUCKDEE (GOLD)
– YOUNG-HEE FREEZES BANGKOK by JONGLUCKDEE (GOLD)

BRANDED ENTERTAINMENT Category in BEST & GOLD:
– BANGKOK JUMPS by JONGLUCKDEE (BEST)
– HASHI NOSE EWW LAND by ADAPTER DIGITAL GROUP (GOLD)

CRAFT Category in BEST & GOLD:
– SALUTE THE DETAIL by BBDO BANGKOK (1 BEST & 2 GOLDS)
– THAIRICANO by WOLF BKK (GOLD)
– THE LAST CLASS by ILLUSION CO.,LTD. (GOLD)
– HONGKONG BEER, MAI PO, 852 PACIFIC ALE, HEI HEI HAZY by PUBLICIS GROUPE, HONG KONG (GOLD)
– MK LONGEVITY NOODLES by SOUR BANGKOK (GOLD)

CREATIVE COMMERCE *NEW CATEGORY* in GOLD:
– THIS IS NOT KFC by WOLF BKK
– MK LONGEVITY NOODLES by SOUR BANGKOK
– RELIEF SHIT SHIELD INSURANCE by VML GROUP THAILAND

CREATIVE STRATEGY category in BEST & GOLD:
– THIS IS NOT KFC by WOLF BKK (BEST & GOLD)
– THE TAPE TRAILER by JONGLUCKDEE (GOLD)
– BUSCAPE by YDM THAILAND (GOLD)

DESIGN Category in BEST & GOLD:
– YOUNG-HEE FREEZES BANGKOK by JONGLUCKDEE (BEST)
– THIS IS NOT KFC by WOLF BKK (GOLD)

DIGITAL & SOCIAL Category in BEST & GOLD:
– FLOODED ROOM by VML GROUP THAILAND (1 BEST & 1 GOLD)
– SAUCE REDEMPTION by PUBLICIS THAILAND (2 GOLDS)
– THIS IS NOT KFC by WOLF BKK (2 GOLDS)
– GAMBOL DARE TO STEP by YDM THAILAND (GOLD)
– STOP DRINK, STACK THE DREAM by DENTSU CREATIVE THAILAND (GOLD)
– PRAYKINSON by DENTSU CREATIVE THAILAND (2 GOLDS)

DIRECT Category in BEST & GOLD:
– HASHI NOSE EWW LAND by ADAPTER DIGITAL GROUP (BEST)
– THIS IS NOT KFC by WOLF BKK (GOLD)
– PRAYKINSON by DENTSU CREATIVE THAILAND (GOLD)

FILM Category in BEST & GOLD:
– DAUGHTER by FACTORY01 (BEST & GOLD)
– GRANDMA by FACTORY01 (3 GOLDS)
– HAVE YOU SEEN OAT? by CHOOJAI AND FRIENDS (2 GOLDS)
– CROCODILE by LEO THAILAND (GOLD)
– BRINGING BACK THE ’90S FLAVOUR. by COME TO TOE (GOLD)

GOOD Category in GOLD:
– FLOODED ROOM by VML GROUP THAILAND

MEDIA Category in BEST & GOLD:
– YOUNG-HEE FREEZES BANGKOK by JONGLUCKDEE (BEST & GOLD)
– BANGKOK JUMPS by JONGLUCKDEE (GOLD)

NON-BRAND ENTERTAINMENT Category in BEST & GOLD:
– PHRA TALKS by CHOOJAI AND FRIENDS/GLOW STORY (BEST)
– I’M OK // NOT OK : BRINGING BACK TWO LONG-LOST FRIENDS TO BRING BACK
– MILLIONS OF FANS by BBDO BANGKOK (GOLD)
– I’M OK // NOT OK by BBDO BANGKOK (2 GOLDS)

OUT OF HOME Category in BEST & GOLD:
– BANGKOK JUMPS by JONGLUCKDEE (BEST & GOLD)
– THE LONGEST CONDITIONS BILLBOARD by CHOOJAI AND FRIENDS (GOLD)
– YOUNG-HEE FREEZES BANGKOK by JONGLUCKDEE (GOLD)

PRINT & PUBLISHING Category in SILVER:
– KHAO MUN GUIDE by WOLF BKK

PUBLIC RELATIONS PLAN Category in BEST & GOLD:
– FLOODED ROOM by VML GROUP THAILAND (BEST)
– THIS IS NOT KFC by WOLF BKK (GOLD)

RADIO & AUDIO in GOLD:
-PRAYKINSON by DENTSU CREATIVE THAILAND

30 YOUNG JUDGE Category in BEST & GOLD:
– FLOODED ROOM by VML GROUP THAILAND (BEST)
– THIS IS NOT KFC by WOLF BKK (GOLD)

BEST OF HUMANITY Category in GOLD:
– HAVE YOU SEEN OAT? by CHOOJAI AND FRIENDS

ADLEGEND Category in SILVER:
– I’M OK // NOT OK by BBDO BANGKOK

CREATIVITY FOR SHARING AWARDS:
– BAD BAD WORLD by TUEN TRAVEL, Wannasingh Prasertkul
– ILI U BARTER SYSTEM FAIR by ILI U
– PHRA ROD PA ROD by QUALY
– PURE ART by Baan Chambon Crematory
– A DOCTOR WHO USES MOR LAM TO EDUCATE PUBLIC ABOUT HIV by Suchart Thongpan, M.D.
– GROWINK by Peerasilp Hutapaat
– KILANDHAMMA by Kilandhamma Volunteer Group
– SALA PA PUEN VING by Run2Gather BKK X Bangkok Metropolitan Administration
– Medicine Sachets for Seniors by Chaophraya Surasak Municipality
– METH SOLD IN THIS HOUSE by Sitthisak Dhammasoonthorn