GQ Apparel Thailand elevates hospital scrubs beyond workwear via Accenture Song campaign
GQ Pro MED SCRUBS, in collaboration with Accenture Song Thailand, aims to elevate hospital scrubs beyond workwear. The first challenge was to “redesign scrubs from the ground up.”
After over two years of research and development, listening to medical professionals, the result was ‘Scrubs Designed by Designers and Medical Professionals’ to establish the standard for scrubs worthy of being awarded. By reinventing the medical scrub – a uniform unchanged for a century – they transformed it into life-saving gear for the life-savers, designed with real insights and built to meet the brutal realities of medical life.
This award-winning achievement is just the first step, and GQ Apparel will continue to develop it to support professionals across various industries and prove that “clothes” can truly solve problems and improve lives.
Credits
Agency: ACCENTURE SONG
Management : Sakunnapak Chaipracha
Management : Sunard Thanasanaksorn
Executive Creative Director : Papop Chaowanapreecha
Creative Director : Kanon Umpornsirirat
Copywriter : Chotchanit Chanpensuk
Copywriter : Pongsakorn Phumsiridol
Art Director : Nattanyaporn Jiragoontansiri
Art Director : Jiratchaya Pattarathumrong
Client Service Manager : Dechakorn Amornwachirabodee
Client Service Manager : Nattha Srivicha
Head of Digital Strategy : Nathanit Tantanapornkul
Research & Data Analyst : Marwin Mamai
Client: GQ
Management: Win Thanapisitikul
Management: George Hartel
Designer: Arthit Chandhalangsu
Designer: Thaweesak Samanmit
Designer: Chartchai Chaiyadet
Marketing Strategy: Danielle Na Pattaloong
Creative Marketing: Rapas Chamnanratanakul
Creative Marketing: Methat Suenghiranyapruke
Creative Marketing: Pornsawan Karnwitcha
PR/KOL/Partnership: Khakkanang Chuenchoksan
PR/KOL/Partnership: Achiraya Boonmalert
PR/KOL/Partnership: Wiranpat Srinethinanun
Creative Production: Arkom Puangmalee
Creative Production: Usalada Siraphatwarakorn
Creative Production: Kaednapa Pattamapinan
Creative Production: Sukit Panyalertwut
Creative Production :Thunjira Pattanasuwon
Creative Production: Atchima Pleesumthong
Creative Production: Phunnarat Dokjumpa
Insight Research: Narumon Boontawekij
Register for FREE HERE and receive the Campaign Brief Asia Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.
