Archive

Omnicom merges McCann and MullenLowe Singapore under McCann banner; Paul Soon and Gonzalo Olivera to lead

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Brandon Cheung, CEO of McCann Singapore and South East Asia will continue partnering with Olivera and Soon through...

Chupps footwear and INTO Creative push sustainability in new film campaign directed by Santosh Padhi

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The four-film series presents a visually striking metaphor that parallels the natural cycle of life with Chupster’s...

Production company CANADA joins m25 network

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Their multidisciplinary roster of directors and photographers includes co-founders Nicolás Méndez and Lope Serrano.

Bestads Best of the Week Reviewed by Felix Richter, Global Chief Creative Officer, Mother

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

TIRTIR and BTS’ V bring K-beauty to LA streets in Global ‘Let’s Radiate’ campaign via Jung von Matt

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The launch in LA combines live experiences and social activations with OOH productions in a total of three...

BirlaNu’s ‘Every Home is a Castle’ showcases homes through AI through AI-driven film

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Created under the creative supervision of DDB Mudra India and produced by EIPI Media, the film explores the role...

Adani Foundation’s Arthik Azadi films celebrate women’s everyday empowerment

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The three-film series highlight the power of everyday choices enabled by women’s financial freedom.

Chris Kyme’s Postcard from Hong Kong: Mind the (creative) gap

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Think of the world-conquering ‘Hot & Spicy Chicken’ campaign for KFC, or the Noise Cancelling headphones ads for JBL...

Our LEGO Agency Shanghai brings love to life with playful LEGO ‘Hearts Squad’

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Meet the LEGO Hearts squad, a quirky, charming crew of LEGO Heart People with a pop-rock beat you won’t get...

PepsiCo’s Sting Energy and Mercedes-AMG PETRONAS F1 Team ignite high-speed partnership

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Soon after the video dropped, leading creators took to social media to share their reactions and excitement about...

Havas Creative India and UTI Mutual Fund launch ‘SIPizen’ campaign for long-term investing

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"This campaign is our way of showing that disciplined investing can turn small efforts into meaningful possibilities.”

Senco Gold & Diamonds unveils new wedding collection featuring Kiara Advani

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Each frame reflects the intimate bond brides share with their jewellery as they step into a new chapter of life.

Perfetti Van Melle’s Alpenliebe shows how caramelly candy can ease tension

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The new TVC is set at a child’s birthday party, where a guest lands himself in trouble after an impulsive remark...

ADFEST 2026 Lotus Awards call for entries now open: Early Bird Deadline – 19 December 2025

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The Early Bird Deadline is Friday 19 December 2025, with a Regular Deadline of Friday 9 January 2026.

Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry

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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...

Chariot Agency helps Nando’s unveil PERi-BBQ, its first barbecue finisher

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The first OOH appears as a stark black panel that reads ‘[insert chicken image]’.

BBDO Bangkok reignites a 20-year love story in viral BOYdPOD comeback

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Boonyanate said: “Their reunion wasn’t acting - it was real. The two hadn’t seen each other for two decades."

Samsung Thailand marks Father’s Day with a quietly powerful film from Choojai & Friends

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Through carefully crafted visuals and an original song, the story unfolds without a single line of dialogue.

Publicis Groupe marks 100 years in new film and anniversary documentary via Publicis Conseil

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Publicis Groupe has launched its annual 'Wishes' film, marking a significant milestone as it approaches its 100th...

Laurier and SALVO challenge period pain stigma with “Permission To Relax” campaign

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“We’re really happy the campaign helped highlight an issue that hasn’t received enough attention in Indonesia.”

Irene Wong and Graham Drew set to take the helm at Ogilvy Group Malaysia in 2026

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Wong and Drew will be responsible for the Group’s agency brands in Malaysia, which include Ogilvy and Grey.

BBH India MD Himanshu Saxena takes on additional mandate leading North & East for Saatchi & Saatchi and Propagate

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In this expanded role, he will be based in the Gurugram office while continuing to lead BBH India nationally.

‘Project Golden Minute’: Johnson’s Baby drives awareness and training to save newborn lives

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"The film is a tribute both to the courage of mothers and the dedication of those who fight for every newborn’s..."

The meaning of -196 revealed in surreal new campaign for Suntory via Droga5

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Why do they call it -196? It’s a question that’s puzzled plenty of Aussies ever since this cult classic from Japan...

Bestads Best TV of the Week: Orange’s ‘Whatever Your Christmas’ via Publicis Conseil, Paris

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The film was chosen by this week's guest judge Jindai Joseph, Executive Creative Director at Elite Media, New York.

Havas Ortega named Media Agency of the Year at the 2025 MSAP ICE Awards

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This year, Havas Ortega achieved one of its strongest performances to date, taking home a total of 31 awards.

Bandwagon Labs + TBWA\Singapore present VGIG’s phygital music concert at Marina Bay Sands

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The Sonic Garden Concert marks VGIG’s inaugural event, drawing inspiration from Singapore’s Garden City identity...

m25 Founders series: Beyond the beat with Eclectic’s journey from the UK to Asian markets

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Composers, like a good cheese or fine whisky, tend to improve with age....

After a strong foundation year GUT Asia sets its sights on brave work for the region

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Davey: "This first year was very much about our foundation. Building the starter team, setting our culture..."

NAGA DDB TRIBAL takes out Agency of the Year and Directors Think Tank named Production House of the Year at Kancil Awards 2025

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The coveted Golden Kancil was awarded to “Fans Fries Meal” by Leo Malaysia for McDonald’s.

Pooja Rawat joins Edelman as APAC Chief Strategy Officer: Quang Nguyen appointed Vietnam MD

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Rawat, who joins Edelman from MullenLowe Lintas, brings 18 years of experience across India, Southeast Asia, China...

Heinz Thailand unveils ‘It Has To Be Mom’ campaign via Flash Bomber Bangkok

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The campaign began with a nationwide “Mom Wanted” poster appearing in local communities, markets, and on social media...

Seen+Noted: Director Kim Gehrig helms Apple’s new accessibility film Designed for Every Student

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Apple has launched a new accessibility short film worldwide for International Day of Persons with Disabilities...

Cannes Lions launches LIONS Sport: A two-day global forum on creativity in sport

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Taking place 24–25 June 2026 during Cannes Lions, the two-day programme will unite leaders from across brands...

Bestads Best of the Week Reviewed by Jindai Joseph, Executive CD, Elite Media, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Prasoon Joshi named Chairman of Omnicom Advertising India as new structure takes shape

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Joshi and Kanthy will set the India mandate for Omnicom Advertising, supported by S. Subramanyeswar (Subbu)

Vantage Pictures delivers high-energy waterproof chaos in global campaign for the new realme C85 smartphone

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The campaign taps into Southeast Asia’s working-class spirit while maintaining a premium cinematic feel.

Red Rock Deli debuts in India with four globally inspired gourmet flavours

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"The idea of treating your taste buds to a deliciously unexpected ride inspired us to build the campaign through..."

Standard Chartered places CIO at the centre of latest “Now’s Your Time for Wealth” campaign

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To support the bold roll-out, the media strategy behind this full-funnel integrated campaign is supported by dentsu...

Naga DDB Tribal named Agency of the Year at the 2025 Kancil Awards

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For Ayam Brand, the Gold-winning “Makan Lain Macam” tapped into the emotional and culinary rituals Malaysians...

VIRTUE Asia and Goldfinch International launch branded entertainment studio V47 Entertainment

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V47 will operate across Asia, MENA, and the Global South, regions increasingly recognised as cultural powerhouses.

Early and Talented create Pickyourtrail’s first campaign highlighting customised holidays

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The ad films showcase ‘tailor made’ holidays for families and couples respectively to highlight the customisation...

Colonel Sanders becomes ‘Sanders Claus’ in KFC Thailand’s new holiday campaign

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As part of the campaign, KFC is delivering essential supplies to flood-affected communities in Southern Thailand...

Muma Malaysia and CzipLee turn erasers into art tools with ‘The Art of Undoing’

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The painstaking project took two months to complete and is on display at CzipLee in Bangsar Village.

SKYN tests the power of connection in new ‘Soft Pulse’ Christmas campaign via UltraSuperNew

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The campaign explores the importance of intimacy by measuring couples’ connections through synchronised heart rates.

ViewSonic’s new campaign shows how ColorPro VP88 seamlessly integrates with Macs

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“Our ‘Match to Your Mac’ campaign embraced a simple idea - let’s lean into the world of Apple fanatics.”

Dentsu Indonesia creates #MulaiDariTring! campaign for Pegadaian’s new app

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#MulaiDariTring! was created to showcase that TRING! is not simply the name of a digital app.

Huggies India launches new ‘Geelu Monster’ film highlighting fastest absorption claim

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The film shows how Huggies, India’s Fastest Absorbing Diaper, can defeat the Geelu Monster - keeping a baby’s skin...

HSBC One+ debuts with BUCKET MAN to inspire young customers on their wealth journey

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The collaboration debuts with a limited-edition trading card series in varying levels of rarity, firstly unveiled...

Asian Paints unveils limited-edition packs inspired by South India’s rich cultural heritage

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These films travel through the region’s festive moments, iconic architecture, serene landscapes and everyday life...

Havells launches Making a Difference Podcast Series: Conversations That Inspire, Ideas That Lead

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The lineup will include prominent personalities, such as renowned architects Mr. Yatin Patel, Mr. Bobby Mukherji...

Leo Thailand and Nescafé Blend & Brew spotlight irreplaceable human connection

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The film depicts an experiment where participants interact with what they believe is a new, all-knowing AI assistant...

GQ Apparel Thailand elevates hospital scrubs beyond workwear via Accenture Song campaign

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The first challenge was to "redesign scrubs from the ground up."

McCann Worldgroup and Hoegaarden turn capybaras into stress-busting therapy in China

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The campaign features a custom-built arcade machine that has already seen queues forming around city blocks.

Canva Pro and GIGIL introduce the ultimate all-purpose endorser: Kween Yasmin

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Through her Canva Creator Page, you can access her All-Purpose Photo Library and use her as your ad’s endorser.

Omnicom completes acquisition of Interpublic

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Omnicom has today announced the successful completion of its acquisition of The Interpublic Group of Companies, Inc...

Global indie micro-network DO. AGENCY further expands its global footprint by acquiring stake in UK creative agency THE ELEPHANT ROOM

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Clients are increasingly looking for independent partners who can offer a creative solution on a global scale

Team owners Hugh Jackman and Ryan Reynolds drop new video backing BONDS Flying Roos

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The Bonds Flying Roos have today unveiled two major new partners, with monday.com and Blueberry joining Title Partner...

The battle for beauty loyalty: Retailers vs brands in Southeast Asia

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In Southeast Asia, the beauty market is experiencing a tug-of-war between retailers like Sephora in Singapore...

Bestads Best TV/Film of the Week: D&AD’s ‘Is Creativity Dead or Alive?’ via Uncommon, London

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Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...

Central Department Store and Wolf BKK champion self-gifting in new holiday campaign

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A warm and playful film that tells the story of a family exchanging gifts with one another.

McDonald’s reimagines breakfast via Ogilvy Taiwan’s ‘Goodnight, See You for Breakfast’

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Rather than a one-off advertisement, the campaign represents a redesign of the consumer journey, transforming...

Vistar Media’s Kevin Smyth: Singapore’s Shopping Frenzy Needs Smarter Screens

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Too many brands continue to spend disproportionately online, missing the chance to influence shoppers...

MBCS and U Mobile celebrate everyday family moments in new ‘U Family’ campaign

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“We were inspired by the real, everyday moments that define what “family first” really means."

KFC Arabia and TBWA\RAAD launch ‘Taste Rules’ to redefine dining etiquette

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This isn’t about a single product launch; it’s about attitude. When KFC hits the table, it takes over. Double dipping?

Flux Animation Lands Back-to-Back Emmy Nods with Disney’s ‘How Not To Draw’

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Flux has received its second consecutive Emmy nomination, with Disney’s How Not To Draw recognised in the Outstanding...

Bestads Best of the Week Reviewed by Jack Nunn, Creative Partner, DDB Sydney

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Havas Media Singapore boosts leadership team with Jean Lee and Zoheb Gafoor

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Strengthening market leadership in Singapore, Lee will oversee the strategic and operational direction of Havas Media...

Burson elevates HS Chung to lead APAC region

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Chung will continue to be based in Seoul. The appointment is effective December 1, 2025.

McDonald’s Ride-Thru proves everyone’s welcome with TBWA\SMP’s Halloween monster takeover

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A vampire rolled in on a skateboard asking for extra ketchup. Duwendes squeezed together on a sidecar argued over who...

Omnicom and Interpublic receive unconditional clearance from the European Commission

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Omnicom Group Inc. and The Interpublic Group of Companies, Inc. have announced that the European Commission has...

Squeak E. Clean partners with W+K Shanghai and Nike China on new ‘Calling All Athletes’ campaign

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APAC-led global collaboration delivers original score, sound design, and final mix for Nike China’s latest campaign.

JONGLUCKDEE and Netflix take out top honours at Thailand’s 2025 Adman Awards: Wolf Bkk, VML, SOUR, BBDO and YDM perform strongly

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The Adman Awards 2025 attracted over 1,285 entries across 20 categories. There were 12 Best of Best awards handed out...

The One Show 2026 lowers barrier to entry with adjusted fees for Asia

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For Asia, a 15% adjustment will be applied for all One Show 2026 entries received from India, Indonesia, Malaysia...

ADFEST program proposal submissions for 2026 deadline approaches: 30 November 2025

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Whether you have content as a keynote speaker, panel discussion, workshop, or a more intimate and interactive group...

Fundamental launches WhatsApp campaign for rural India highlighting Voice and Video Notes

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A story inspired by millions of migrant workers who spend almost all of their time away from their families.

BINI, Peking Duk, Kita Alexander and Drax Project come together for Coke Studio’s biggest cross-regional music drop via Open X and BRING agency

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BINI, Peking Duk, Kita Alexander, and Drax Project finally unite to reimagine their local hits into one massive cross-re

The Power Shift: TBWA\ Backslash details how ‘Eastfluence’ is dominating the culture landscape

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By 2040, the region is projected to contribute 42% of global GDP and be home to 53% of the world's youth aged 18-24.

Britannia Milk Bikis launches Gen AI storytelling platform Adengappa Kadhaigal 2.0 via Talented

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The platform encourages families to explore objects they already own and weave narratives around them.

Masculinity in Asia is being rewritten and what it means for brands, VIRTUE Asia report

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Code 1: The Multiverse of Men - The era of one-size-fits-all masculinity is over. Across Asia, men are navigating...

Bestads Best TV/Film of the Week: Waitrose’s ‘The Perfect Gift’ via Wonderhood Studios, London

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Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...

Vale Neil French: leaves behind a legacy that reshaped the creative fabric of agencies around the world, particularly across Asia

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French leaves behind a legacy that reshaped the creative fabric of agencies around the world, particularly across Asia.

Pizza Hut and Havas Creative India make every bite a cheesy ritual with ‘Flip To The Cheese’

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The buzz kicked off with influencers teasing, “What gets better when you flip it?” before unveiling the gooey Cheese...

Huawei Device and Ogilvy China launch ‘Now Is Yours’ to connect emotionally with global youth

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the campaign moves the brand beyond tech leadership to forge deeper emotional connections and shared values with...

McCann Worldgroup + Klook invite animal lovers to discover Singapore specials this December

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To make the experience even more special, each participant will receive a portrait captured by McCann Content Studios.

Andrea Diquez, Global CEO of GUT Named Executive Jury President for 2026 NYF Advertising Awards

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Diquez will curate a world-class panel of global creative leaders to recognise groundbreaking work.

Resmed encourages early detection of sleep apnea with “Don’t Snooze the Snore” film

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The film encourages people to take Resmed’s Home Sleep Test, a simple step that aids in identifying sleep apnea.

Ogilvy Indonesia promotes Kapil Arora to CEO: Sieg Penaverde to step down at year-end

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Arora has been with Ogilvy for 24 years across five offices. Since 2024, he has partnered closely with Penaverde...

HKTVmall’s ‘Wet Market Express’ via Dentsu Hong Kong aims to modernise fresh produce shopping

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The campaign uses charming mascots and witty storytelling to spotlight the freshness of HKTVmall’s goods.